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I currently use GSAP to create banner ads that are served through DCM. As of late, the higher ups have asked me to build in studio so they can have all of the asset tracking metrics that can be applied in Studio. Their thinking is it HAS to be built in studio, but my understanding is that it just needs the correct APIs. I do really complex ads and the only way to get the functionality we need is to code using GSAP and not in a WYSIWYG. My thinking is to make the banner ads like we do using GSAP and then add the studio APIs or specific boiler plate code to the code to get the tracking metrics that they are looking for. Is there anything that I am overlooking by planning on doing it this way? Is there anyone who does ads this way currently? If so, are there any challenges I should be ready for? Any thoughts, pros or cons would be extremely helpful. Thanks in advance!
