Hi everyone, I was just curious how most freelancers decide how much to charge.
I often see the advice to charge flat project-based (or deliverable-based) rates, and it makes sense. I mean, with an hourly rate you're basically punished for being fast.
But... how do you decide how much a banner is actually worth? Does anyone have a sense of what kind of price range most companies (in the US) would consider typical/reasonable?
I get the impression that larger agencies don't mind paying a lot to outsource to production studios/shops, but when it comes to individual freelancers, they might not be so generous.
I'm never really sure how much is appropriate to charge so I've always shied away from flat rates, but the idea seems appealing... so I was just curious what kind of methods you all use for determining market rates. Any insight is appreciated!
*Edited to add an anonymous poll