Thanks Jack, that does!
Works well with a helper function to keep the timeline code simpler:
tl.add(createTextTween("#target", "Tween text goes here"));
function createTextTween(target, tweenText){
var tween = gsap.to(target, {ease: "none", text: {speed: 0.4, value: tweenText}});
tween.progress(1).progress(0);
return tween;
}