Hi all – wondering if anyone has experience of this…
I’ve always created my standard HTML5 banners to AdWords specs (supplied to client as a zip file <150kb), and created rich media ads in DoubleClick Studio.
I’ve now been asked if I can deliver all my standard HTML5 banners via DoubleClick Studio too (it would help us to keep everything in one place for reference/reviews, etc). Is this possible? If so, what actually is it that flags a DC Studio creative as a standard HTML5 ad, thus avoiding the higher costs of running a rich media ad?
DoubleClick Studio for standard HTML5 ads
in Banner Animation
Posted
Hi all – wondering if anyone has experience of this…
I’ve always created my standard HTML5 banners to AdWords specs (supplied to client as a zip file <150kb), and created rich media ads in DoubleClick Studio.
I’ve now been asked if I can deliver all my standard HTML5 banners via DoubleClick Studio too (it would help us to keep everything in one place for reference/reviews, etc). Is this possible? If so, what actually is it that flags a DC Studio creative as a standard HTML5 ad, thus avoiding the higher costs of running a rich media ad?
Thanks,
Marco