[Create this mouseover effect with tweenmax?]

Im pretty new to tweenmax, and i was wondering how to create an mouseover effect like seen on this page (hover over the images) : http://www.fcinq.com/ (scroll down to the work)

 

They are using this in the css:

transform: scale(0.25, 0.1);

transition: background 0.3s linear 0s, transform 0.4s cubic-bezier(0.19, 1, 0.22, 1) 0s;

 

and on the hover:

transform: scale(0.7);

transition-delay: 0.2s;

 

However, I have no idea how to do this in TweenMax?