Note: This page was created for GSAP version 2. We have since released GSAP 3 with many improvements including a much smaller file size! Please see the GSAP 3 release notes for details. In recent months, the whirlwind shift to HTML5 in the banner ad industry has prompted a slew of policy changes. Publishers and networks are scrambling to answer questions from designers who want to build things "properly" (a term whose meaning can vary wildly these days). Growing pains abound. Shortly

HTML5 has unique strengths that allow us to move beyond the simplistic "aggregate total file size" mentality of yesteryear. We need to look at kilobyte cost in a new way, especially for banner ads.